The Entrepreneur's Guide to Market Research

Business & Finance, Career Planning & Job Hunting, Entrepreneurship, Entrepreneurship & Small Business, Business Reference
Cover of the book The Entrepreneur's Guide to Market Research by Anne M. Wenzel, ABC-CLIO
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Author: Anne M. Wenzel ISBN: 9780313396069
Publisher: ABC-CLIO Publication: January 16, 2012
Imprint: Praeger Language: English
Author: Anne M. Wenzel
ISBN: 9780313396069
Publisher: ABC-CLIO
Publication: January 16, 2012
Imprint: Praeger
Language: English

The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential—and too-often overlooked—part of constructing a workable business plan.

Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Entrepreneur's Guide to Market Research is a must-have for anyone who wants to start or expand a business. This fact-filled, actionable book offers a step-by-step guide to researching and documenting the market potential of any product or service, something that is an essential—and too-often overlooked—part of constructing a workable business plan.

Author Anne M. Wenzel, herself a principal in a market research firm, takes entrepreneurs through the process of assessing such things as market size and growth, market trends and needs, emerging technologies, competition, and distribution patterns. She discusses types of market research and makes it clear what market research can and can't do to improve the chances of success. Finally, the book shows entrepreneurs how to document findings as part of a well-written business plan that will be invaluable for their own decision-making and can also be shared with potential partners, lenders, and investors.

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