The Development of Scientific Marketing in the Twentieth Century

Research for Sales in the Pharmaceutical Industry

Nonfiction, Health & Well Being, Medical, Reference, History
Cover of the book The Development of Scientific Marketing in the Twentieth Century by Jean-Paul Gaudilliere, Taylor and Francis
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Author: Jean-Paul Gaudilliere ISBN: 9781317316862
Publisher: Taylor and Francis Publication: October 6, 2015
Imprint: Routledge Language: English
Author: Jean-Paul Gaudilliere
ISBN: 9781317316862
Publisher: Taylor and Francis
Publication: October 6, 2015
Imprint: Routledge
Language: English

The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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