Jean Paul Gaudilliere: 1 book
The Development of Scientific Marketing in the Twentieth Century
Research for Sales in the Pharmaceutical Industry
Language: English
Release Date: October 6, 2015
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
