The Creative Gorilla: Innovate to Learn; Don't Learn to Innovate

This highly practical book explains how you can make the most of your organisation’s opportunities by using the structured, yet creative Inn8 Approach. This simple approach has three parts:

1. Use a structured model (Inn8 Model) to innovate. Build creative solutions and strategies that get “Yes! And…” response.

2. Create an innovative climate (Inn8 Climate) to encourage collaboration and stimulate creative thinking.

3. Employ a toolkit (Inn8 Toolkit) of logical and creative thinking tools to help tap the innate wisdom and creativity of you and your colleagues.

Underlying the Inn8 Approach are four fundamental ideas:

1. Start innovating; do not just talk about innovation.

2. Involve anyone in the organisation; multiply your innovation capability.

3. Innovate anywhere in the organisation; widen your focus beyond products and business model innovation.

4. Innovate to learn; don’t learn to innovate. Make the most of your precious people resource. Have them create real propositions and let them learn as they do.

If you want a practical guide to make the most of opportunities, create innovative propositions and develop strategies to implement them, this book is it. It is full of detailed instructions to help you design, facilitate and report on your own innovation workshops. Pick it up and start innovating!