The Content Revolution

Communicate what you stand for by telling a better story

Business & Finance, Economics, Statistics
Cover of the book The Content Revolution by Mark Masters, LID Publishing
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Author: Mark Masters ISBN: 9781910649275
Publisher: LID Publishing Publication: June 5, 2015
Imprint: Language: English
Author: Mark Masters
ISBN: 9781910649275
Publisher: LID Publishing
Publication: June 5, 2015
Imprint:
Language: English

Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition is the answer to longevity?The old marketing way, where we were encouraged to spend more on advertising and to be seen, is dead. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses, are the stories we tell.This book isn’t based on old methods like creating marketing plans or analyzing the marketing mix. It’s about a fresh way of thinking one based on content that is more emotive and useful to others in solving their problems to create profi table action.Featuring exclusive interviews from leading content marketing pioneers from around the globe, this book introduces a brand new marketing vocabulary.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Marketing has changed more in the past 20 years than any other business discipline. So why are we relying on the same-old textbooks? Why do business owners still think that shouting louder than the competition is the answer to longevity?The old marketing way, where we were encouraged to spend more on advertising and to be seen, is dead. Marketing was about interrupting the masses, but times have changed. The only differentiator we have, as businesses, are the stories we tell.This book isn’t based on old methods like creating marketing plans or analyzing the marketing mix. It’s about a fresh way of thinking one based on content that is more emotive and useful to others in solving their problems to create profi table action.Featuring exclusive interviews from leading content marketing pioneers from around the globe, this book introduces a brand new marketing vocabulary.

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