The Business of Design

Balancing Creativity and Profitability

Nonfiction, Art & Architecture, General Art, Graphic Art & Design, General Design
Cover of the book The Business of Design by Keith Granet, Princeton Architectural Press
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Author: Keith Granet ISBN: 9781616891275
Publisher: Princeton Architectural Press Publication: June 19, 2012
Imprint: Princeton Architectural Press Language: English
Author: Keith Granet
ISBN: 9781616891275
Publisher: Princeton Architectural Press
Publication: June 19, 2012
Imprint: Princeton Architectural Press
Language: English

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.

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