Keith Granet: 3 books

Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what...

The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals...

建築師與設計師是最有創意的人之一，卻也常是最糟糕的生意人？ 設計像是門藝術，但它更是一種專門的服務業， 如何將熱情轉化為盈利？本書打破了創作才華和生意頭腦無法相容的迷思。 ◆ 「挨餓藝術家症候群」？你可以無限熱愛設計，但請小心別只當它是愛的付出與勞動，記得計酬請款。 ◆...