The Backchannel

How Audiences are Using Twitter and Social Media and Changing Presentations Forever

Nonfiction, Computers, Application Software, Computer Graphics
Cover of the book The Backchannel by Cliff Atkinson, Pearson Education
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Cliff Atkinson ISBN: 9780321659644
Publisher: Pearson Education Publication: December 9, 2009
Imprint: New Riders Language: English
Author: Cliff Atkinson
ISBN: 9780321659644
Publisher: Pearson Education
Publication: December 9, 2009
Imprint: New Riders
Language: English
Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.

When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication—and even mob mentality.

In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Armed with laptops and smartphones, audiences today are no longer sitting quietly taking notes during live presentations. Instead, they’re carving out a new space in the room called the backchannel, where people are online searching for resources, checking your facts, and connecting with others inside the room and out.

When audiences are happy, the backchannel vastly extends the reach of ideas and creates a new sense of community and connectedness. But when they are unhappy, the intersection of frustrated audiences with unaware presenters can often create dramatic and public breakdowns of communication—and even mob mentality.

In this book, communications consultant Cliff Atkinson shows that if these new kinds of audience participation are embraced and the conversations properly handled, the outcome can be a new, more effective form of communicating. Whether you’re a host, presenter, or an audience member, Cliff will help you understand how this convergence of social forces is upending the presentation norm and how you can effectively manage the change.

More books from Pearson Education

Cover of the book Using Microsoft Word 2010 by Cliff Atkinson
Cover of the book Easystart: The Pearl Girl by Cliff Atkinson
Cover of the book The Globalization Gap by Cliff Atkinson
Cover of the book The Digital Revolution by Cliff Atkinson
Cover of the book HTML, CSS, and JavaScript All in One by Cliff Atkinson
Cover of the book Doctor Faustus: York Notes for AS & A2 by Cliff Atkinson
Cover of the book Joomla!® 3 Explained by Cliff Atkinson
Cover of the book Great Age Guide to Online Health and Wellness by Cliff Atkinson
Cover of the book How to Save An Hour Every Day by Cliff Atkinson
Cover of the book Financial Times Briefing on Corporate Governance by Cliff Atkinson
Cover of the book Special Edition Using FileMaker 9 by Cliff Atkinson
Cover of the book Architecting Mobile Solutions for the Enterprise by Cliff Atkinson
Cover of the book C++ Templates by Cliff Atkinson
Cover of the book A Practical Guide to Linux Commands, Editors, and Shell Programming by Cliff Atkinson
Cover of the book Smarter Selling by Cliff Atkinson
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy