The Accidental Library Marketer
Nonfiction, Reference & Language, Language Arts, Library & Information Services
| Author: | Kathy Dempsey | ISBN: | 9781573878050 |
| Publisher: | Information Today, Inc. | Publication: | July 7, 2009 |
| Imprint: | Language: | English |
| Author: | Kathy Dempsey |
| ISBN: | 9781573878050 |
| Publisher: | Information Today, Inc. |
| Publication: | July 7, 2009 |
| Imprint: | |
| Language: | English |
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but theyve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the “real marketing” thats guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.
The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but theyve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey — longtime editor of the Marketing Library Services newsletter — reveals the missing link between the everyday promotion librarians actually do and the “real marketing” thats guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.
