Technobrands

How to Create & Use “Brand Identity” to Market, Advertise & Sell Technology Products

Business & Finance, Marketing & Sales, Research, Advertising & Promotion
Cover of the book Technobrands by Chuck Pettis, iUniverse
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Chuck Pettis ISBN: 9781462099573
Publisher: iUniverse Publication: July 1, 2001
Imprint: iUniverse Language: English
Author: Chuck Pettis
ISBN: 9781462099573
Publisher: iUniverse
Publication: July 1, 2001
Imprint: iUniverse
Language: English

In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding.

Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names.

While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success.

Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who dont grasp the meaning and value of the brand assets can only hope their competitors are equally nave.
Roy E. Verley, Director, Corporate Communications, Hewlett-Packard

Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands.
Larry Light, President & CEO, Arcature Corporation

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In TechnoBrands, Chuck Pettis introduces the first published step-by-step process for building brands. While modern day branding has been around for more than a centuryeverybody knows the power of names such as Coca-Cola, Microsoft, GE, Disney, Intel, or Nokiavery few people know the secrets of branding and how to successfully apply branding.

Filled with examples and insights from successful technology marketers, such as Hewlett-Packard, Microsoft, and Intel, TechnoBrands describes every step in the branding process, including: market research, creating the brand identity, applying the brand, and creating successful brand names.

While written from a technology product perspective, the proven branding process in TechnoBrands has been applied to consumer brands and non-profit organizations, with great success.

Chuck Pettis has written an important book on a subject of great significance to technology companies of all types. Those who dont grasp the meaning and value of the brand assets can only hope their competitors are equally nave.
Roy E. Verley, Director, Corporate Communications, Hewlett-Packard

Building strong brands is the only way to ensure enduring profitable growth. If this is your goal, read TechnoBrands.
Larry Light, President & CEO, Arcature Corporation

More books from iUniverse

Cover of the book Understanding the Book of Revelation as Cultural Literature by Chuck Pettis
Cover of the book Bound by Betrayal by Chuck Pettis
Cover of the book The 4Th Icon by Chuck Pettis
Cover of the book Psychotic Delusions by Chuck Pettis
Cover of the book Truly Delivered by Chuck Pettis
Cover of the book Faith and World by Chuck Pettis
Cover of the book Uno by Chuck Pettis
Cover of the book God Is the Goal by Chuck Pettis
Cover of the book Top Teaming by Chuck Pettis
Cover of the book Quest by Chuck Pettis
Cover of the book My Savage Journey by Chuck Pettis
Cover of the book The Body on the Lido Deck by Chuck Pettis
Cover of the book The Little World of Edith Endsley by Chuck Pettis
Cover of the book Little Falls by Chuck Pettis
Cover of the book Youthful Gray by Chuck Pettis
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy