Talking Tobacco

Interpersonal, Organizational, and Mediated Messages

Nonfiction, Reference & Language, Language Arts, Communication, Art & Architecture, General Art, Business & Finance, Marketing & Sales
Cover of the book Talking Tobacco by , Peter Lang
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Author: ISBN: 9781454193951
Publisher: Peter Lang Publication: December 9, 2014
Imprint: Peter Lang Inc., International Academic Publishers Language: English
Author:
ISBN: 9781454193951
Publisher: Peter Lang
Publication: December 9, 2014
Imprint: Peter Lang Inc., International Academic Publishers
Language: English

Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical knowledge, reviews state-of-the-art research, and shares new findings and insights on a variety of tobacco-related areas ranging from tobacco control efforts to corporate representations.

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Despite the widely recognized toll of tobacco and increasing action to curb tobacco use (e.g., increased excise taxes, smoking bans), smoking continues. Numerous messages about tobacco, smoking, and health circulate throughout society, but in spite of the prevalence of such messages and the importance of how they are constructed and interpreted, too little communication research has been dedicated to understanding and assessing tobacco-related messages. Talking Tobacco addresses the shortcoming. Featuring the work of top communication scholars, the volume advances theoretical knowledge, reviews state-of-the-art research, and shares new findings and insights on a variety of tobacco-related areas ranging from tobacco control efforts to corporate representations.

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