Taken for a Ride

Cars, Crisis, And A Company Once Called

Business & Finance, Economics, Consolidation & Merger
Cover of the book Taken for a Ride by Bill Vlasic, Bradley A Stertz, HarperCollins e-books
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Author: Bill Vlasic, Bradley A Stertz ISBN: 9780061877803
Publisher: HarperCollins e-books Publication: October 13, 2009
Imprint: HarperCollins e-books Language: English
Author: Bill Vlasic, Bradley A Stertz
ISBN: 9780061877803
Publisher: HarperCollins e-books
Publication: October 13, 2009
Imprint: HarperCollins e-books
Language: English

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

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