Sustainable Customer Experience Design

Co-creating Experiences in Events, Tourism and Hospitality

Business & Finance, Industries & Professions, Hospitality, Tourism & Travel
Cover of the book Sustainable Customer Experience Design by Bert Smit, Frans Melissen, Taylor and Francis
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Author: Bert Smit, Frans Melissen ISBN: 9781317217862
Publisher: Taylor and Francis Publication: May 30, 2018
Imprint: Routledge Language: English
Author: Bert Smit, Frans Melissen
ISBN: 9781317217862
Publisher: Taylor and Francis
Publication: May 30, 2018
Imprint: Routledge
Language: English

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.

The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.

Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development.

The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach.

Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.

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