Survey Research in the United States

Roots and Emergence 1890-1960

Nonfiction, Social & Cultural Studies, Social Science, Sociology
Cover of the book Survey Research in the United States by Jean M. Converse, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Jean M. Converse ISBN: 9781351487412
Publisher: Taylor and Francis Publication: July 5, 2017
Imprint: Routledge Language: English
Author: Jean M. Converse
ISBN: 9781351487412
Publisher: Taylor and Francis
Publication: July 5, 2017
Imprint: Routledge
Language: English

Hardly an American today escapes being polled or surveyed or sampled. In this illuminating history, Jean Converse shows how survey research came to be perhaps the single most important development in twentieth-century social science. Everyone interested in survey methods and public opinion, including social scientists in many fi elds, will find this volume a major resource.Converse traces the beginnings of survey research in the practical worlds of politics and business, where elite groups sought information so as to infl uence mass democratic publics and markets. During the Depression and World War II, the federal government played a major role in developing surveys on a national scale. In the 1940s certain key individuals with academic connections and experience in polling, business, or government research brought surveys into academic life. By the 1960s, what was initially viewed with suspicion had achieved a measure of scientific acceptance of survey research.The author draws upon a wealth of material in archives, interviews, and published work to trace the origins of the early organizations (the Bureau of Applied Social Research, the National Opinion Research Center, and the Survey Research Center of Michigan), and to capture the perspectives of front-line fi gures such as Paul Lazarsfeld, George Gallup, Elmo Roper, and Rensis Likert. She writes with sensitivity and style, revealing how academic survey research, along with its commercial and political cousins, came of age in the United States.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Hardly an American today escapes being polled or surveyed or sampled. In this illuminating history, Jean Converse shows how survey research came to be perhaps the single most important development in twentieth-century social science. Everyone interested in survey methods and public opinion, including social scientists in many fi elds, will find this volume a major resource.Converse traces the beginnings of survey research in the practical worlds of politics and business, where elite groups sought information so as to infl uence mass democratic publics and markets. During the Depression and World War II, the federal government played a major role in developing surveys on a national scale. In the 1940s certain key individuals with academic connections and experience in polling, business, or government research brought surveys into academic life. By the 1960s, what was initially viewed with suspicion had achieved a measure of scientific acceptance of survey research.The author draws upon a wealth of material in archives, interviews, and published work to trace the origins of the early organizations (the Bureau of Applied Social Research, the National Opinion Research Center, and the Survey Research Center of Michigan), and to capture the perspectives of front-line fi gures such as Paul Lazarsfeld, George Gallup, Elmo Roper, and Rensis Likert. She writes with sensitivity and style, revealing how academic survey research, along with its commercial and political cousins, came of age in the United States.

More books from Taylor and Francis

Cover of the book Religion and Identity in Modern Russia by Jean M. Converse
Cover of the book Burmese Supernaturalism by Jean M. Converse
Cover of the book Latino/as in the World-system by Jean M. Converse
Cover of the book Exemplification in Communication by Jean M. Converse
Cover of the book Transvestism, Transsexualism in the Psychoanalytic Dimension by Jean M. Converse
Cover of the book New Regionalism in the Global Political Economy by Jean M. Converse
Cover of the book Foucault and a Politics of Confession in Education by Jean M. Converse
Cover of the book Charles Dickens and China, 1895-1915 by Jean M. Converse
Cover of the book Family, School and Nation by Jean M. Converse
Cover of the book God and Mammon (Routledge Revivals) by Jean M. Converse
Cover of the book Genocide after Emotion by Jean M. Converse
Cover of the book Global Perspectives on Education Research by Jean M. Converse
Cover of the book Plural Medicine, Tradition and Modernity, 1800-2000 by Jean M. Converse
Cover of the book Japanese Women Working by Jean M. Converse
Cover of the book Handbook of Clinical QEEG and Neurotherapy by Jean M. Converse
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy