Successful Technological Integration for Competitive Advantage in Retail Settings

Business & Finance, Marketing & Sales, Retailing, Commerce
Cover of the book Successful Technological Integration for Competitive Advantage in Retail Settings by , IGI Global
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Author: ISBN: 9781466682993
Publisher: IGI Global Publication: April 30, 2015
Imprint: Business Science Reference Language: English
Author:
ISBN: 9781466682993
Publisher: IGI Global
Publication: April 30, 2015
Imprint: Business Science Reference
Language: English

The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.

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The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.

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