Subject To Change: Creating Great Products & Services for an Uncertain World

Adaptive Path on Design

Nonfiction, Computers
Cover of the book Subject To Change: Creating Great Products & Services for an Uncertain World by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba, O'Reilly Media
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba ISBN: 9780596553937
Publisher: O'Reilly Media Publication: April 15, 2008
Imprint: O'Reilly Media Language: English
Author: Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
ISBN: 9780596553937
Publisher: O'Reilly Media
Publication: April 15, 2008
Imprint: O'Reilly Media
Language: English

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.

Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.

In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.

Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them.

In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can-and should-use customer experiences to inform and shape the product development process, from start to finish.

More books from O'Reilly Media

Cover of the book Raspberry Pi Cookbook by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book Prototype Quick Reference by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book Designing Evolvable Web APIs with ASP.NET by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book ADO.NET in a Nutshell by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book Commercial Photoshop Retouching: In the Studio by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book Clojure Programming by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book Practical RDF by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book 20 Recipes for Programming PhoneGap by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book Customizing Chef by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book SQL in a Nutshell by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book Enterprise Web Development by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book Data Science on the Google Cloud Platform by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book Programming Entity Framework: DbContext by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book Weniger schlecht programmieren by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
Cover of the book REALBasic: TDG by Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy