David Verba: 3 books

To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning...

Twenty knit poncho designs that “could fit right into the pages of Vogue, Nylon and Lucky,” complete with “fashionista photos” and “clear instructions” (Publishers Weekly). Whether worn as a beach cover-up or donned as an elegant evening wrap, ponchos are everywhere. Now, with Viva...

This anthology of hard-to-find primary documents provides a solid overview of the foundations of American media studies. Focusing on mass communication and society and how this research fits into larger patterns of social thought, this valuable collection features key texts covering the media studies...