Strategies for Exploiting Intellectual Property

Business & Finance, Management & Leadership, Management
Cover of the book Strategies for Exploiting Intellectual Property by Kathleen Keene, Cognito Guides
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Author: Kathleen Keene ISBN: 9781301143030
Publisher: Cognito Guides Publication: October 30, 2012
Imprint: Smashwords Edition Language: English
Author: Kathleen Keene
ISBN: 9781301143030
Publisher: Cognito Guides
Publication: October 30, 2012
Imprint: Smashwords Edition
Language: English

Cognito Guides - Strategies for Exploiting Intellectual Property

In these difficult times for business and commerce, it is more than ever important that maximum value is extracted from assets. "Strategies for Exploiting Intellectual Property" has been written for new managers tasked with commercialising the IP of their organisation.
It presents the advantages and disadvantages of "spinning out" technologies and of licensing. It sets out the importance of "risk" and how it affects the potential value of IP. It shows how success in exploiting IP follows from understanding the very different objectives and perspectives of partners and investors. Together with the Cognito Guides "How to write your Business Plan" and "How to Audit your Intellectual Property", this Guide will give the new manager the understanding and confidence to set out towards success in commercialising intellectual property assets.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Cognito Guides - Strategies for Exploiting Intellectual Property

In these difficult times for business and commerce, it is more than ever important that maximum value is extracted from assets. "Strategies for Exploiting Intellectual Property" has been written for new managers tasked with commercialising the IP of their organisation.
It presents the advantages and disadvantages of "spinning out" technologies and of licensing. It sets out the importance of "risk" and how it affects the potential value of IP. It shows how success in exploiting IP follows from understanding the very different objectives and perspectives of partners and investors. Together with the Cognito Guides "How to write your Business Plan" and "How to Audit your Intellectual Property", this Guide will give the new manager the understanding and confidence to set out towards success in commercialising intellectual property assets.

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