Strategic Planning for Social Media in Libraries

(THE TECH SET® #15)

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Reference
Cover of the book Strategic Planning for Social Media in Libraries by Sarah K. Steiner, American Library Association
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Sarah K. Steiner ISBN: 9781555708337
Publisher: American Library Association Publication: January 1, 2012
Imprint: ALA TechSource Language: English
Author: Sarah K. Steiner
ISBN: 9781555708337
Publisher: American Library Association
Publication: January 1, 2012
Imprint: ALA TechSource
Language: English

This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You’ll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan. You’ll find detailed tips and advice on strategizing for social media services in a way that guides employee decision-making, maximizes efficiency, creates positive patron outcomes, protects against legal repercussions, and builds opportunities for flexibility, change, and new social media platform testing. You get all the key elements to build your strategic plan, including how to segment your audience, select a target audience, use focus groups and poll patrons, conduct a SWOT analysis to provide internal strength and support to your plan, and create a mission and vision plan for using social media.

More books from American Library Association

Cover of the book Records and Information Management by Sarah K. Steiner
Cover of the book The Medical Library Association Guide to Finding Out about Diabetes by Sarah K. Steiner
Cover of the book The Library Innovation Toolkit by Sarah K. Steiner
Cover of the book Running the Digital Branch by Sarah K. Steiner
Cover of the book Escape Rooms and Other Immersive Experiences in the Library by Sarah K. Steiner
Cover of the book Becoming a Reflective Librarian and Teacher by Sarah K. Steiner
Cover of the book Makerspaces: Top Trailblazing Projects by Sarah K. Steiner
Cover of the book The Quality Infrastructure by Sarah K. Steiner
Cover of the book Digitizing Your Collection by Sarah K. Steiner
Cover of the book Real-World Teen Services by Sarah K. Steiner
Cover of the book Fundamentals of Library Instruction by Sarah K. Steiner
Cover of the book Library Security by Sarah K. Steiner
Cover of the book Fundamentals for the Academic Liaison by Sarah K. Steiner
Cover of the book The Top Technologies Every Librarian Needs to Know by Sarah K. Steiner
Cover of the book Embedded Librarianship: Tools and Practices by Sarah K. Steiner
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy