Social TV

How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile

Business & Finance, Marketing & Sales
Cover of the book Social TV by Mike Proulx, Stacey Shepatin, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Mike Proulx, Stacey Shepatin ISBN: 9781118239650
Publisher: Wiley Publication: January 26, 2012
Imprint: Wiley Language: English
Author: Mike Proulx, Stacey Shepatin
ISBN: 9781118239650
Publisher: Wiley
Publication: January 26, 2012
Imprint: Wiley
Language: English

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.

Social TV topics include:

  • Leveraging the “second screen” to drive synched and deeper brand engagement
  • Using social ratings analytics tools to find and target lean-forward audiences
  • Aligning brand messaging to content as it travels time-shifted across devices
  • Determining the best strategy to approach marketing via connected TVs
  • Employing addressable TV advertising to maximize content relevancy
  • Testing and learning from the most cutting-edge emerging TV innovations

The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities.

Social TV topics include:

The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

More books from Wiley

Cover of the book Transforming Your Leadership Culture by Mike Proulx, Stacey Shepatin
Cover of the book Integrative Cluster Analysis in Bioinformatics by Mike Proulx, Stacey Shepatin
Cover of the book Forensic Odontology by Mike Proulx, Stacey Shepatin
Cover of the book Advances in Malignant Hematology by Mike Proulx, Stacey Shepatin
Cover of the book Methodological Developments in Data Linkage by Mike Proulx, Stacey Shepatin
Cover of the book Canon EOS 6D Digital Field Guide by Mike Proulx, Stacey Shepatin
Cover of the book Alts Democratized by Mike Proulx, Stacey Shepatin
Cover of the book Energy Investing For Dummies by Mike Proulx, Stacey Shepatin
Cover of the book Investigating Culture by Mike Proulx, Stacey Shepatin
Cover of the book Polymers from Plant Oils by Mike Proulx, Stacey Shepatin
Cover of the book Body Language by Mike Proulx, Stacey Shepatin
Cover of the book Biostatistics Decoded by Mike Proulx, Stacey Shepatin
Cover of the book Effects of Persistent and Bioactive Organic Pollutants on Human Health by Mike Proulx, Stacey Shepatin
Cover of the book Materials and Infrastructures 1 by Mike Proulx, Stacey Shepatin
Cover of the book Online Teaching at Its Best by Mike Proulx, Stacey Shepatin
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy