Social Media

Business & Finance, Management & Leadership, Management
Cover of the book Social Media by K.M Shrivastava, Sterling Publishers Pvt. Ltd.
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Author: K.M Shrivastava ISBN: 9788120792098
Publisher: Sterling Publishers Pvt. Ltd. Publication: May 31, 2013
Imprint: Sterling Publishers Pvt. Ltd. Language: English
Author: K.M Shrivastava
ISBN: 9788120792098
Publisher: Sterling Publishers Pvt. Ltd.
Publication: May 31, 2013
Imprint: Sterling Publishers Pvt. Ltd.
Language: English
"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you dont know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
"Social media is everywhere you go and it is here to stay! But are you ready for it? Social media is a powerful means to achieve success in your businesses. But, like all communication mediums, social media has attributes that need to be tapped in specific and relevant situations. It can help you build a reputation and it is useful in crisis communication. But, at the same time, if you dont know what you are doing it can be a waste of time and can create a crisis situation too. Businesses, news organisations and governments have started developing social-media policies and guidelines for its proper use. This book attempts to put together varied aspects of social media, focusing on its tremendous potential for the growth of a business and its appropriate and legal use. With real-world examples of guiding principles of big companies, and an in-depth coverage of the most-happening social networks, this is a great read for business leaders, policy makers and, of course, students of communication. "

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