Service-Dominant Logic

Premises, Perspectives, Possibilities

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Service-Dominant Logic by Robert F. Lusch, Stephen L.  Vargo, Cambridge University Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert F. Lusch, Stephen L. Vargo ISBN: 9781139948869
Publisher: Cambridge University Press Publication: January 30, 2014
Imprint: Cambridge University Press Language: English
Author: Robert F. Lusch, Stephen L. Vargo
ISBN: 9781139948869
Publisher: Cambridge University Press
Publication: January 30, 2014
Imprint: Cambridge University Press
Language: English

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.

More books from Cambridge University Press

Cover of the book Originalism as Faith by Robert F. Lusch, Stephen L.  Vargo
Cover of the book Morale and the Italian Army during the First World War by Robert F. Lusch, Stephen L.  Vargo
Cover of the book Molecular Approaches in Natural Resource Conservation and Management by Robert F. Lusch, Stephen L.  Vargo
Cover of the book Law and Religion in American History by Robert F. Lusch, Stephen L.  Vargo
Cover of the book The Emergence of Jewish Ghettos during the Holocaust by Robert F. Lusch, Stephen L.  Vargo
Cover of the book Transitional Justice and the Former Soviet Union by Robert F. Lusch, Stephen L.  Vargo
Cover of the book Continuum Mechanics by Robert F. Lusch, Stephen L.  Vargo
Cover of the book UN Peacekeeping Operations and the Protection of Civilians by Robert F. Lusch, Stephen L.  Vargo
Cover of the book Traditional and Analytical Philosophy by Robert F. Lusch, Stephen L.  Vargo
Cover of the book Software Modeling and Design by Robert F. Lusch, Stephen L.  Vargo
Cover of the book Monarchy Transformed by Robert F. Lusch, Stephen L.  Vargo
Cover of the book Inflectional Paradigms by Robert F. Lusch, Stephen L.  Vargo
Cover of the book Troy, Carthage and the Victorians by Robert F. Lusch, Stephen L.  Vargo
Cover of the book American Literature in Transition, 1960–1970 by Robert F. Lusch, Stephen L.  Vargo
Cover of the book Paul as an Administrator of God in 1 Corinthians by Robert F. Lusch, Stephen L.  Vargo
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy