Serious Creativity

How to be creative under pressure and turn ideas into action

Business & Finance, Business Reference, Nonfiction, Health & Well Being, Self Help
Cover of the book Serious Creativity by Edward de Bono, Ebury Publishing
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Author: Edward de Bono ISBN: 9781473528031
Publisher: Ebury Publishing Publication: March 5, 2015
Imprint: Ebury Digital Language: English
Author: Edward de Bono
ISBN: 9781473528031
Publisher: Ebury Publishing
Publication: March 5, 2015
Imprint: Ebury Digital
Language: English

If you want to be the best, focus on your most valuable asset: the power of your creative mind

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

be creative on demand with de Bono's step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

If you want to be the best, focus on your most valuable asset: the power of your creative mind

As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to:

be creative on demand with de Bono's step-by-step approach

add value to ideas and turn them into financial assets

boost creativity with the power of lateral thinking

break free from old ways of thinking with creative challenging

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