Selling the Invisible

A Field Guide to Modern Marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Selling the Invisible by Harry Beckwith, Grand Central Publishing
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Author: Harry Beckwith ISBN: 9780446930031
Publisher: Grand Central Publishing Publication: June 14, 1999
Imprint: Grand Central Publishing Language: English
Author: Harry Beckwith
ISBN: 9780446930031
Publisher: Grand Central Publishing
Publication: June 14, 1999
Imprint: Grand Central Publishing
Language: English

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere

  • Focus Groups Don'ts

  • The More You Say, the Less People Hear &

  • Seeing the Forest Around the Falling Trees.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

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