Selling the Invisible

A Field Guide to Modern Marketing

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Selling the Invisible by Harry Beckwith, Grand Central Publishing
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Harry Beckwith ISBN: 9780446930031
Publisher: Grand Central Publishing Publication: June 14, 1999
Imprint: Grand Central Publishing Language: English
Author: Harry Beckwith
ISBN: 9780446930031
Publisher: Grand Central Publishing
Publication: June 14, 1999
Imprint: Grand Central Publishing
Language: English

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere

  • Focus Groups Don'ts

  • The More You Say, the Less People Hear &

  • Seeing the Forest Around the Falling Trees.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

More books from Grand Central Publishing

Cover of the book Belle de Jour by Harry Beckwith
Cover of the book Saint Mazie by Harry Beckwith
Cover of the book Keep the Faith: A Memoir by Harry Beckwith
Cover of the book The Treasured One by Harry Beckwith
Cover of the book Sweet Dreams by Harry Beckwith
Cover of the book Julian Fellowes's Belgravia Episode 9 by Harry Beckwith
Cover of the book The Talbot Odyssey by Harry Beckwith
Cover of the book The Curse of the Pharaohs by Harry Beckwith
Cover of the book The Wedding Pact by Harry Beckwith
Cover of the book The Devil's Sanctuary by Harry Beckwith
Cover of the book The Museum of Broken Relationships by Harry Beckwith
Cover of the book A Wedding on Lavender Hill by Harry Beckwith
Cover of the book 10 Days to More Confident Public Speaking by Harry Beckwith
Cover of the book Child of the Jungle by Harry Beckwith
Cover of the book The Exodus Quest by Harry Beckwith
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy