Howard R Moskowitz Ph D: 1 book
Selling Blue Elephants
How to make great products that people want BEFORE they even know they want them
Language: English
Release Date: April 11, 2007
Really great products and really huge successes don’t come from focus groups! And if you simply rely on trial and error, or guesswork, you’ll lose far more often than you’ll win. Now, there’s a solution: Rule Developing Experimentation (RDE), the first systematized, disciplined, solution-oriented...
