Segmentation in Social Marketing

Process, Methods and Application

Nonfiction, Health & Well Being, Medical, Specialties, Preventive Medicine, Business & Finance, Marketing & Sales, Research
Cover of the book Segmentation in Social Marketing by , Springer Singapore
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Author: ISBN: 9789811018350
Publisher: Springer Singapore Publication: October 21, 2016
Imprint: Springer Language: English
Author:
ISBN: 9789811018350
Publisher: Springer Singapore
Publication: October 21, 2016
Imprint: Springer
Language: English

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. 

The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

This book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing program design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts. 

The book extends the use of segmentation in social marketing, which will ultimately lead to more effective and better-tailored programs that deliver change for the better. As such, it offers a detailed handbook on how to conduct state-of-the-art segmentation, and provides a valuable resource for academics, social marketers, educators, and advanced students alike.

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