Marina Krakovsky: 1 book
Secrets of the Moneylab
How Behavioral Economics Can Improve Your Business
Language: English
Release Date: September 2, 2010
Taking the findings of behavioral economics from the cocktail party to the boardroom.
Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP....
