Scaling Procedures
Issues and Applications
Nonfiction, Reference & Language, Reference, Research, Social & Cultural Studies, Social Science
| Author: | Dr. William O. Bearden, Dr. Subhash Sharma, Richard G. Netemeyer | ISBN: | 9781506320182 |
| Publisher: | SAGE Publications | Publication: | March 12, 2003 |
| Imprint: | SAGE Publications, Inc | Language: | English |
| Author: | Dr. William O. Bearden, Dr. Subhash Sharma, Richard G. Netemeyer |
| ISBN: | 9781506320182 |
| Publisher: | SAGE Publications |
| Publication: | March 12, 2003 |
| Imprint: | SAGE Publications, Inc |
| Language: | English |
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.
Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach for multi-indicator scale development. With these steps, the authors include relevant empirical examples and a review of the concepts of dimensionality, reliability, and validity.
Scaling Procedures: Issues and Applications supplies cutting-edge strategies for developing and refining measures. Providing concise chapter introductions and summaries, as well as numerous tables, figures, and exhibits, the authors present recommended steps and overlapping activities in a logical, sequential progression.
