by
Dr. William O. Bearden, Dr. Subhash Sharma, Richard G. Netemeyer
Language: English
Release Date: March 12, 2003
Scaling Procedures: Issues and Applications examines the issues involved in developing and validating multi-item self-report scales of latent constructs. Distinguished researchers and award-winning educators Richard G. Netemeyer, William O. Bearden, and Subhash Sharma present a four-step approach...