Samsung´s Marketing Story

How an exporter of dried fish became one of the top ten international brands

Business & Finance, Marketing & Sales
Cover of the book Samsung´s Marketing Story by Kemmy Jose, GRIN Verlag
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Author: Kemmy Jose ISBN: 9783656746171
Publisher: GRIN Verlag Publication: September 19, 2014
Imprint: GRIN Verlag Language: English
Author: Kemmy Jose
ISBN: 9783656746171
Publisher: GRIN Verlag
Publication: September 19, 2014
Imprint: GRIN Verlag
Language: English

Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This research paper is about the history of Samsung's marketing activities, right from the beginning till the previous year. It gives an analytic view of the company's development and growth for which its marketing activities were the main backbone. It is indeed very interesting to read and understand what Samsung was, and there are many new things that can be learnt from this paper.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: This research paper is about the history of Samsung's marketing activities, right from the beginning till the previous year. It gives an analytic view of the company's development and growth for which its marketing activities were the main backbone. It is indeed very interesting to read and understand what Samsung was, and there are many new things that can be learnt from this paper.

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