Sales promotion at the car dealer's

Business & Finance, Marketing & Sales
Cover of the book Sales promotion at the car dealer's by Sören Ebers, GRIN Publishing
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Author: Sören Ebers ISBN: 9783640464463
Publisher: GRIN Publishing Publication: November 3, 2009
Imprint: GRIN Publishing Language: English
Author: Sören Ebers
ISBN: 9783640464463
Publisher: GRIN Publishing
Publication: November 3, 2009
Imprint: GRIN Publishing
Language: English

Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,4, University of Applied Sciences Gera-Eisenach, language: English, abstract: In contrast to a retailer or wholesaler in food retailing, a car dealer has no choice of his products. A car dealer who has a contract with a car manufacturer, for example Mercedes-Benz, is only allowed to sell Mercedes-Benz cars. Only if the dealer has a contract with another car manufacturer, he can sell those cars. The only way to distinguish car dealers is about their consultations and services. By using a good sales promotion, the dealer can amplify his consultations and services and gain new customers. This task offers an insight to sales promotion and shows measures how car dealers can use them. A good sales promotion requires a good planning. It should contain an as-is analysis, i. e. the aims, the target group and the strategy of sales promotion. You have also to plan how to reach the attention of the customers. This preparative work is not part of this task, but it is necessary for the success of the following measures.

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Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,4, University of Applied Sciences Gera-Eisenach, language: English, abstract: In contrast to a retailer or wholesaler in food retailing, a car dealer has no choice of his products. A car dealer who has a contract with a car manufacturer, for example Mercedes-Benz, is only allowed to sell Mercedes-Benz cars. Only if the dealer has a contract with another car manufacturer, he can sell those cars. The only way to distinguish car dealers is about their consultations and services. By using a good sales promotion, the dealer can amplify his consultations and services and gain new customers. This task offers an insight to sales promotion and shows measures how car dealers can use them. A good sales promotion requires a good planning. It should contain an as-is analysis, i. e. the aims, the target group and the strategy of sales promotion. You have also to plan how to reach the attention of the customers. This preparative work is not part of this task, but it is necessary for the success of the following measures.

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