Rise of Rural Consumers in Developing Countries

Harvesting 3 Billion Aspirations

Business & Finance, Management & Leadership, Management
Cover of the book Rise of Rural Consumers in Developing Countries by Vijay Mahajan, SAGE Publications
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Author: Vijay Mahajan ISBN: 9789386042316
Publisher: SAGE Publications Publication: September 26, 2016
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Vijay Mahajan
ISBN: 9789386042316
Publisher: SAGE Publications
Publication: September 26, 2016
Imprint: Sage Publications Pvt. Ltd
Language: English

Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers.  It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity. 

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Watch Vijay Mahajan talk about Rise of Rural Consumers in Developing Countries: Harvesting 3 Billion Aspirations

This is the first comprehensive book highlighting the expanding consumer power of rural markets in developing countries. It takes a close look at one of the key stories in emerging markets: the untapped potential of the world’s 3.4 billion rural consumers -- 90 percent of whom live in Asia and Africa. The sheer number of rural consumers can provide a massive customer base for innovative companies that figure out how to reach them. The book provides a profile of the rural developing world and examines the forces that are increasing rural prosperity, including billions of dollars in remittances from migrant workers.  It includes several examples of innovations and best practices that are allowing companies to tap into this opportunity. 

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