Revenue Management

Hard-Core Tactics for Market Domination

Business & Finance, Finance & Investing, Corporate Finance, Management & Leadership, Planning & Forecasting, Management
Cover of the book Revenue Management by Robert G. Cross, The Crown Publishing Group
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Robert G. Cross ISBN: 9780307788986
Publisher: The Crown Publishing Group Publication: April 27, 2011
Imprint: Crown Business Language: English
Author: Robert G. Cross
ISBN: 9780307788986
Publisher: The Crown Publishing Group
Publication: April 27, 2011
Imprint: Crown Business
Language: English

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.

Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.

Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

From the man the Wall Street Journal hailed as "the guru of Revenue Management" comes revolutionary ways to recover from the after effects of downsizing and refocus your business on growth.

Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his ground-breaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn methods that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating and sustaining growth.

Using case studies from a variety of industries, small businesses, and nonprofit organizations, Cross describes no-tech, low-tech, and high-tech methods that managers can use to increase revenue without increasing products or promotions; predict consumer behavior; tap into new markets; and deliver products and services to customers effectively and efficiently. His proven tactics will help any business dramatically improve its bottom line by meeting the challenge of matching supply with demand.

More books from The Crown Publishing Group

Cover of the book The Prayer of Jabez Bible Study by Robert G. Cross
Cover of the book Centered Leadership by Robert G. Cross
Cover of the book A Little Pot of Oil by Robert G. Cross
Cover of the book Wish You Were Here by Robert G. Cross
Cover of the book A Perfect Mess by Robert G. Cross
Cover of the book Kingdom's Call by Robert G. Cross
Cover of the book Authentic Beauty, Going Deeper by Robert G. Cross
Cover of the book Worlds Collide by Robert G. Cross
Cover of the book A Life God Rewards Devotional by Robert G. Cross
Cover of the book The Wealth of Choices by Robert G. Cross
Cover of the book When God Made Light by Robert G. Cross
Cover of the book God Moments by Robert G. Cross
Cover of the book Final Accounting by Robert G. Cross
Cover of the book Fatal Deduction by Robert G. Cross
Cover of the book The Wood's Edge by Robert G. Cross
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy