Creating What People Love Before They Know They Want It
by
Adrian Slywotzky, Karl Weber
Language: English
Release Date: October 4, 2011
In DEMAND: Giving People What They Love Before They Know They Want It (Crown Business; October 2011), Adrian Slywotzky, named by Industry Week one of the world’s six most influential management thinkers, provides a radically new way to think about demand, with a big idea and a host of practical...