Revenue Disruption

Game-Changing Sales and Marketing Strategies to Accelerate Growth

Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Revenue Disruption by Phil Fernandez, Wiley
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Phil Fernandez ISBN: 9781118331897
Publisher: Wiley Publication: April 13, 2012
Imprint: Wiley Language: English
Author: Phil Fernandez
ISBN: 9781118331897
Publisher: Wiley
Publication: April 13, 2012
Imprint: Wiley
Language: English

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Strategies for any company to transform its sales and marketing efforts in a way that truly accelerates revenue growth

Revenue Disruption delivers bold new strategies to transform corporate revenue performance and ignite outsized revenue growth. Today's predominant sales and marketing model is at best obsolete and at worst totally dysfunctional. This book offers a completely new operating methodology based on a sales and marketing approach that recognizes the global technological, cultural, and media changes that have forever transformed the process of buying and selling. The dysfunctional state of today's corporate revenue creation model results in trillions of dollars in lost growth opportunities. Revenue Disruption examines the problems of the current model and offers real-world solutions for fixing them. It lays out a detailed plan that businesspeople and companies can use to fundamentally transform their sales and marketing performance to win this century's revenue battle.

More books from Wiley

Cover of the book Option Pricing Models and Volatility Using Excel-VBA by Phil Fernandez
Cover of the book The Situational Judgement Test at a Glance by Phil Fernandez
Cover of the book Modeling and Dimensioning of Structures by Phil Fernandez
Cover of the book Noch mehr Experimente mit Supermarktprodukten by Phil Fernandez
Cover of the book Wild Plants, Mushrooms and Nuts by Phil Fernandez
Cover of the book Modeling and Prediction of Polymer Nanocomposite Properties by Phil Fernandez
Cover of the book Statistical Methods for Survival Data Analysis by Phil Fernandez
Cover of the book Design and Control of Distillation Systems for Separating Azeotropes by Phil Fernandez
Cover of the book Comparative Approaches to Program Planning by Phil Fernandez
Cover of the book Metamorphoses by Phil Fernandez
Cover of the book Arithmetic Circuits for DSP Applications by Phil Fernandez
Cover of the book Whiskey and Spirits For Dummies by Phil Fernandez
Cover of the book Quaternary Carbonate and Evaporite Sedimentary Facies and Their Ancient Analogues by Phil Fernandez
Cover of the book Carbon Finance by Phil Fernandez
Cover of the book How to Complete a PhD in the Medical and Clinical Sciences by Phil Fernandez
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy