Retail Internationalization in China
Expansion of Foreign Retailers
Business & Finance, Economics, International Economics, Marketing & Sales
| Author: | L. Qixun Siebers | ISBN: | 9780230313729 |
| Publisher: | Palgrave Macmillan UK | Publication: | July 19, 2011 |
| Imprint: | Palgrave Macmillan | Language: | English |
| Author: | L. Qixun Siebers |
| ISBN: | 9780230313729 |
| Publisher: | Palgrave Macmillan UK |
| Publication: | July 19, 2011 |
| Imprint: | Palgrave Macmillan |
| Language: | English |
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
