L Qixun Siebers: 1 book
Retail Internationalization in China
Expansion of Foreign Retailers
Language: English
Release Date: July 19, 2011
As potentially the largest retail market, China has attracted a great number of foreign retail operations. Based on case study research, this book provides valuable insights international retailers need for success in China. The newly developed theoretical model helps to extend the body of knowledge on firm internationalization.
