| Author: | Gini Graham Scott | ISBN: | 9781516350377 |
| Publisher: | Gini Graham Scott | Publication: | September 22, 2015 |
| Imprint: | Language: | English |
| Author: | Gini Graham Scott |
| ISBN: | 9781516350377 |
| Publisher: | Gini Graham Scott |
| Publication: | September 22, 2015 |
| Imprint: | |
| Language: | English |
A short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It's an ideal supplement to a more detailed text on research methods, as a guide to help choose which research methods to use in a study, and an explanation of different options for company owners and managers of organizations who might want to do research or hire a research company to conduct a study for them.
The chapters cover these topics:
- What is research and how it differs from program evaluation
- Choosing a research topic
- The contribution of different disciplines to the social sciences
- Different research approaches in social science research
- Using observation in social research
- Using qualitative and quantitative research methods
- The main characteristics, advantages, and disadvantages of different sampling methods
- The main techniques for analyzing surveys and their advantages, and disadvantages
- The major statistical concepts
- The major data analysis techniques
- The easiest method for social research
A short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It's an ideal supplement to a more detailed text on research methods, as a guide to help choose which research methods to use in a study, and an explanation of different options for company owners and managers of organizations who might want to do research or hire a research company to conduct a study for them.
The chapters cover these topics:
- What is research and how it differs from program evaluation
- Choosing a research topic
- The contribution of different disciplines to the social sciences
- Different research approaches in social science research
- Using observation in social research
- Using qualitative and quantitative research methods
- The main characteristics, advantages, and disadvantages of different sampling methods
- The main techniques for analyzing surveys and their advantages, and disadvantages
- The major statistical concepts
- The major data analysis techniques
- The easiest method for social research
