Research Methods and Techniques in Public Relations and Advertising

Nonfiction, Reference & Language, Language Arts, Library & Information Services, Communication, Social & Cultural Studies, Social Science, Sociology
Cover of the book Research Methods and Techniques in Public Relations and Advertising by , Peter Lang
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: ISBN: 9783631718780
Publisher: Peter Lang Publication: May 22, 2017
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften Language: English
Author:
ISBN: 9783631718780
Publisher: Peter Lang
Publication: May 22, 2017
Imprint: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Language: English

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.

More books from Peter Lang

Cover of the book Die europaeische Patientenrichtlinie aus vertragszahnaerztlicher Perspektive by
Cover of the book Von Memel bis Allenstein by
Cover of the book Listening and Understanding by
Cover of the book Vocational Education beyond Skill Formation by
Cover of the book Die Verjaehrung von Masseverbindlichkeiten by
Cover of the book Verhaeltnismaeßigkeit und Ermessensreduzierung im Mehrpersonenverhaeltnis by
Cover of the book Die Tanzkritiken von Artur Michel in der «Vossischen Zeitung» von 1922 bis 1934 nebst einer Bibliographie seiner Theaterkritiken by
Cover of the book Der Einfluss sexualisierter Werbung auf das Image eines Werbetraegers by
Cover of the book Contribution à lhistoire du service public postal : de la Révolution au tournant libéral du second Empire by
Cover of the book Legitimationsmechanismen des Biographischen by
Cover of the book Ererbte Waffen by
Cover of the book Language Proficiency Testing for Chinese as a Foreign Language by
Cover of the book Romantik, Kultur und Migration by
Cover of the book Globale Wissensdiffusion in der Politik sozialer Sicherung by
Cover of the book Il nome proprio delle cose by
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy