Reputation Management

The Key to Successful Public Relations and Corporate Communication

Nonfiction, Reference & Language, Language Arts, Communication, Business & Finance, Industries & Professions, Industries, Social & Cultural Studies, Social Science
Cover of the book Reputation Management by John Doorley, Helio Fred Garcia, Taylor and Francis
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Author: John Doorley, Helio Fred Garcia ISBN: 9781134749027
Publisher: Taylor and Francis Publication: February 20, 2015
Imprint: Routledge Language: English
Author: John Doorley, Helio Fred Garcia
ISBN: 9781134749027
Publisher: Taylor and Francis
Publication: February 20, 2015
Imprint: Routledge
Language: English

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.

Updates to the third edition include:

  • Global content has been incorporated and expanded throughout the book, rather than being restricted to only one chapter.
  • Opening vignettes, examples, and case studies have been updated in each chapter.
  • Additional case studies and examples with an international focus have been added.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds.

Updates to the third edition include:

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