John Doorley: 3 books

Book cover of Rethinking Reputation

Rethinking Reputation

How PR Trumps Marketing and Advertising in the New Media World

by Fraser P. Seitel, John Doorley
Language: English
Release Date: August 21, 2012

Good public relations is no longer just icing-it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless startup. In Rethinking Reputation, public relations guru...
Book cover of Reputation Management

Reputation Management

The Key to Successful Public Relations and Corporate Communication

by John Doorley, Helio Fred Garcia
Language: English
Release Date: February 20, 2015

Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government...
Book cover of Augustine and Social Justice
by Mary T. Clark, Siobhan Nash-Marshall, William Werpehowski
Language: English
Release Date: January 14, 2015

This volume brings into dialogue the ancient wisdom of Augustine of Hippo, a bishop of the early Christian Church of the fourth and fifth centuries, with contemporary theologians and ethicists on the topic of social justice. Each essay mines the major themes present in Augustine's extensive corpus...
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