Qualitative Research Methods in Public Relations and Marketing Communications

Business & Finance, Marketing & Sales, Research
Cover of the book Qualitative Research Methods in Public Relations and Marketing Communications by Christine Daymon, Immy Holloway, Taylor and Francis
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Author: Christine Daymon, Immy Holloway ISBN: 9781136935022
Publisher: Taylor and Francis Publication: September 13, 2010
Imprint: Routledge Language: English
Author: Christine Daymon, Immy Holloway
ISBN: 9781136935022
Publisher: Taylor and Francis
Publication: September 13, 2010
Imprint: Routledge
Language: English

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

 

This new edition:

  • Identifies the skills and strategies needed to conduct authentic, trustworthy research
  • Highlights specific analytical techniques associated within the main research approaches
  • Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research

 

Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

 

This new edition:

 

Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.

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