Social Sector Communication in India

Concepts, Practices, and Case studies

Nonfiction, Reference & Language, Language Arts, Communication, Reference
Cover of the book Social Sector Communication in India by Jaishri Jethwaney, SAGE Publications
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Author: Jaishri Jethwaney ISBN: 9789351508137
Publisher: SAGE Publications Publication: April 1, 2016
Imprint: Sage Publications Pvt. Ltd Language: English
Author: Jaishri Jethwaney
ISBN: 9789351508137
Publisher: SAGE Publications
Publication: April 1, 2016
Imprint: Sage Publications Pvt. Ltd
Language: English

A ­first-of-its-kind book on social sector communication in India that combines concepts with hands-on  skills

Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.  

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

A ­first-of-its-kind book on social sector communication in India that combines concepts with hands-on  skills

Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice, and skill of social sector communications in India, but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication, and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report, and press release, and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers, and helps in understanding the corporate–NGO interface vis-à-vis CSR projects.  

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