Promotional Culture and Convergence

Markets, Methods, Media

Nonfiction, Social & Cultural Studies, Social Science
Cover of the book Promotional Culture and Convergence by Helen Powell, Taylor and Francis
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Helen Powell ISBN: 9781136474378
Publisher: Taylor and Francis Publication: April 17, 2013
Imprint: Routledge Language: English
Author: Helen Powell
ISBN: 9781136474378
Publisher: Taylor and Francis
Publication: April 17, 2013
Imprint: Routledge
Language: English

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.

Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including:

  • promotional culture’s primary industries, including advertising, marketing, PR and branding, and how are they informed by changes in consumer behaviour and market conditions
  • how industries are adapting in the digital age to attract both audiences and advertising revenue
  • the evolving dialogues between ‘new consumers’ and producers and promotional industries.

Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions.

Promotional Culture and Convergence analyses the environments necessary for creating a culture of collaboration with consumers, and critically engages with key areas of contemporary promotional development, including:

Ten contributions from leading theorists on contemporary promotional culture presents an indispensable guide to this creative and dynamic field and include detailed historical analysis, in-depth case studies and global examples of promotion through TV, magazines, newspapers and cinema.

More books from Taylor and Francis

Cover of the book Gender Research in Natural Resource Management by Helen Powell
Cover of the book Rationality and Explanation in Economics by Helen Powell
Cover of the book Emptiness Appraised by Helen Powell
Cover of the book Frameworks for Policy Analysis by Helen Powell
Cover of the book Digital Technologies and Generational Identity by Helen Powell
Cover of the book Women on the Line by Helen Powell
Cover of the book Utopias and the Environment by Helen Powell
Cover of the book Modern Understandings of Liberty and Property by Helen Powell
Cover of the book International Perspectives on the Governance of Higher Education by Helen Powell
Cover of the book Managing Creativity and Innovation in the Workplace by Helen Powell
Cover of the book Improving Teaching through Observation and Feedback by Helen Powell
Cover of the book Boys, Bodies, and Physical Education by Helen Powell
Cover of the book Politics and Education in Argentina, 1946-1962 by Helen Powell
Cover of the book Elizabeth Inchbald's Reputation by Helen Powell
Cover of the book Ground Improvement by Helen Powell
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy