Helen Powell: 5 books

Book cover of The Advertising Handbook
by Helen Powell, Jonathan Hardy, Iain Macrury
Language: English
Release Date: February 28, 2018

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing)...
Book cover of Promotional Culture and Convergence

Promotional Culture and Convergence

Markets, Methods, Media

by Helen Powell
Language: English
Release Date: April 17, 2013

The rapid growth of promotional material through the internet, social media, and entertainment culture has created consumers who are seeking out their own information to guide their purchasing decisions. Promotional Culture and Convergence analyses the environments necessary for creating a...
Book cover of The Idea of a Human Rights Museum
by Angela Failler, Clint Curle, Christopher Powell
Language: English
Release Date: September 25, 2015

"The Idea of a Human Rights Museum" is the first book to examine the formation of the Canadian Museum for Human Rights and to situate the museum within the context of the international proliferation of such institutions. Sixteen essays consider the wider political, cultural and architectural...
Book cover of Fresh ink

Fresh ink

A collection of voices from Aotearoa New Zealand

by Helen McNeil, Kirsty Powell, James George
Language: English
Release Date: October 6, 2017

From the historical to the fastastical, the real to the surreal, this exciting new anthology of New Zealand fiction, short stories, poetry and artwork present the varied voices and styles of New Zealand writing at its best - exhibiting work from established and award-winning authors as well as some lively 'fresh ink' from previously unpublished literary voices.
Book cover of Reaching a Generation for Christ

Reaching a Generation for Christ

A Comprehensive Guide to Youth Ministry

by Wesley Black, Pamela Campbell, Paul Borthwick
Language: English
Release Date: March 5, 1997

Things have changed. The Truth has not. The 1950's are gone forever. The days of the Sunday school attendance award and the much-loved Sunday school picnic have faded into oblivion. Yet some youth ministries still operate as if today's kids are living in a vacuum, unaffected by the changing morals...
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