Professional Marketing & Selling Techniques for Digital Wedding Photographers

Nonfiction, Art & Architecture, Photography, Equipment & Techniques, Reference, Business & Finance, Marketing & Sales, Sales & Selling
Cover of the book Professional Marketing & Selling Techniques for Digital Wedding Photographers by Jeff Hawkins, Kathleen Hawkins, Amherst Media
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Author: Jeff Hawkins, Kathleen Hawkins ISBN: 9781584283911
Publisher: Amherst Media Publication: December 1, 2005
Imprint: Amherst Media Language: English
Author: Jeff Hawkins, Kathleen Hawkins
ISBN: 9781584283911
Publisher: Amherst Media
Publication: December 1, 2005
Imprint: Amherst Media
Language: English
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic-whether that be low-volume big-budget or high-volume low-budget clients-and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Updated to include the latest digital camera models, imaging software, and current image proofing and sales techniques, this business guide teaches wedding photographers how to build a profitable business. From formulating a business plan to presenting final images to clients, the strategies presented help photographers avoid the pitfalls that ruin many wedding photography studios. Photographers learn how to define a target demographic-whether that be low-volume big-budget or high-volume low-budget clients-and market to those demographics in print, on the Internet, through networking, and at bridal shows. Customer service tips include how to interview clients to ensure a stress-free and enjoyable portrait experience, conduct presession consultations, and write a contract, as well as presentation techniques for wall-size images, coffee-table–style books, and guestbooks. The featured images and drawings include a gallery of the author's wedding photographs and samples of advertising, marketing, and promotional literature.

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