Pricing Photography
The Complete Guide to Assignment and Stock Prices
Nonfiction, Entertainment, Performing Arts, Business Aspects, Business & Finance, Career Planning & Job Hunting, Home Based Businesses, Job Hunting
| Author: | Michal Heron, David MacTavish | ISBN: | 9781621532569 |
| Publisher: | Allworth | Publication: | January 21, 2014 |
| Imprint: | Allworth | Language: | English |
| Author: | Michal Heron, David MacTavish |
| ISBN: | 9781621532569 |
| Publisher: | Allworth |
| Publication: | January 21, 2014 |
| Imprint: | Allworth |
| Language: | English |
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
Written by successful freelance photographers, this classic trade reference tool provides photographers with a wealth of time-tested information on everything from estimating prices, identifying pricing factors, and negotiating fair deals. Topics discussed include practical information on the economics of photography, cutting-edge negotiation techniques, pricing guidance for photography buyers, how to structure prices to fit any type of market and usage, how to define prices in a way that guarantees long-term profitability, and the specifics of pricing electronic media. A must-have addition to every photographer’s bookshelf.
