Practising Corporate Social Responsibility in Malaysia

A Case Study in an Emerging Economy

Business & Finance, Marketing & Sales, Research, Business Reference, Business Ethics
Cover of the book Practising Corporate Social Responsibility in Malaysia by Loi Teck Hui, Springer International Publishing
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Author: Loi Teck Hui ISBN: 9783319624761
Publisher: Springer International Publishing Publication: August 16, 2017
Imprint: Palgrave Macmillan Language: English
Author: Loi Teck Hui
ISBN: 9783319624761
Publisher: Springer International Publishing
Publication: August 16, 2017
Imprint: Palgrave Macmillan
Language: English

This book takes a unique approach exploring Corporate Social Responsibility through a case study in Bintulu, Malaysia. Drawing upon major CSR and strategy theories, the author examines how CSR is embedded in the organizational strategic planning processes of two prevalent forms of governmental institutions, a development agency and a city council. Exploring the impact of triple bottom line in easing tensions between shareholders and stakeholders, this book provides a qualitative narrative on a holistic CSR process in order to assess the contribution and value of CSR to a firm's sustained value created capability.

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This book takes a unique approach exploring Corporate Social Responsibility through a case study in Bintulu, Malaysia. Drawing upon major CSR and strategy theories, the author examines how CSR is embedded in the organizational strategic planning processes of two prevalent forms of governmental institutions, a development agency and a city council. Exploring the impact of triple bottom line in easing tensions between shareholders and stakeholders, this book provides a qualitative narrative on a holistic CSR process in order to assess the contribution and value of CSR to a firm's sustained value created capability.

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