Political Polling in the Digital Age

The Challenge of Measuring and Understanding Public Opinion

Nonfiction, Social & Cultural Studies, Political Science, Government, Elections, Reference & Language, Language Arts, Journalism
Cover of the book Political Polling in the Digital Age by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal, LSU Press
View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart
Author: Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal ISBN: 9780807139530
Publisher: LSU Press Publication: May 2, 2011
Imprint: LSU Press Language: English
Author: Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
ISBN: 9780807139530
Publisher: LSU Press
Publication: May 2, 2011
Imprint: LSU Press
Language: English

The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling.
In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center.
In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.

View on Amazon View on AbeBooks View on Kobo View on B.Depository View on eBay View on Walmart

The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions of voting for or against a black candidate -- skewed predictions, and aggressive voter registration and mobilization campaigns by Barack Obama combined to challenge conventional understandings about how to measure and report public preferences. In the wake of these significant changes, Political Polling in the Digital Age, edited by Kirby Goidel, offers timely and insightful interpretations of the impact these trends will have on polling.
In this groundbreaking collection, contributors place recent developments in public-opinion polling into a broader historical context, examine how to construct accurate meanings from public-opinion surveys, and analyze the future of public-opinion polling. Notable contributors include Mark Blumenthal, editor and publisher of Pollster.com; Anna Greenberg, a leading Democratic pollster; and Scott Keeter, director of survey research for the Pew Research Center.
In an era of increasingly personalized and interactive communications, accurate political polling is more difficult and also more important. Political Polling in the Digital Age presents fresh perspectives and relevant tactics that demystify the variable world of opinion taking.

More books from LSU Press

Cover of the book Louisiana Saturday Night by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book Lincoln's Resolute Unionist by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book Selected Stories from the Southern Review by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book The Fiction of Valerie Martin by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book Devils Walking by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book My Passage at the New Orleans Tribune by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book Crucible of Reconstruction by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book The British Gentry, the Southern Planter, and the Northern Family Farmer by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book Making the Poem by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book Emancipation, the Union Army, and the Reelection of Abraham Lincoln by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book American Sectionalism in the British Mind, 1832-1863 by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book Mosquito Soldiers by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book Call Me Coach by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book A Rebel Wife in Texas by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
Cover of the book A Walk in Victoria's Secret by Susan Herbst, Scott Keeter, Anna Greenberg, Charles Franklin, Mark Blumenthal
We use our own "cookies" and third party cookies to improve services and to see statistical information. By using this website, you agree to our Privacy Policy