The Challenge of Measuring and Understanding Public Opinion
by
Susan Herbst, Scott Keeter, Anna Greenberg
Language: English
Release Date: May 2, 2011
The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, which made them harder to survey. Additionally, a potential Bradley effect -- in which white voters misrepresent their intentions...